The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
By Unknown Author.
Description
IDEO the widely admired award winning design and development firm that brought the world the Apple mouse Polaroid s I Zone instant camera the Palm V and hundreds of other cutting edge products and services reveals its secrets for fostering a culture and process of continuous innovation There isn t a business in America that doesn t want to be more creative in its thinking products and processes At many companies being first with a concept and first to market are critical just to survive In The Art of Innovation Tom Kelley general manager of the Silicon Valley based design firm IDEO takes re...
ISBN(s)
1511361115, 9781511361118
