E Business: Value Creation for Management

Type

Book

Authors

Danny Samson

ISBN 10

0074711695

ISBN 13

9780074711699

Tags

Management, E-Commerce, Software

Abstract

"E-Business: Value Creation for Management" is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business. - from Amzon

Description

xxiii, 366p.; ill.; 25cm (pbk)

Biblio Notes

includes bibliography and index

Number of Copies