Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
Type
Book
Authors
ISBN 10
0072525231
ISBN 13
9780072525236
Category
Academic
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Publication Year
2005
Publisher
Pages
833
Subject
Commerce
Abstract
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included. - from Amzon
Description
xli, 792p.; ill.; 28cm (hbk)
Biblio Notes
includes bibliographical references and index
Number of Copies
1
