First Look at Communication Theory
Type
Book
Authors
ISBN 10
0071086420
ISBN 13
9780071086424
Category
Academic
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Publication Year
2012
Publisher
Pages
608
Subject
Communication
Abstract
The most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
Description
xv,486p.;ill.;25cm(pbk).
Biblio Notes
Includes bibliographic references and index
Number of Copies
1
