Introduction to Mass Communication Media Literacy and Culture
Type
Book
Authors
ISBN 10
0071317155
ISBN 13
9780071317153
Category
Academic
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Publication Year
2012
Publisher
Pages
528
Subject
Philology; Linguistics
Abstract
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Description
xx,449p.;ill.;28cm(pbk).
Biblio Notes
Includes bibliographic references and index
Number of Copies
1
