Innovation Management and New Product Development (4th Edition)
Type
Book
Authors
ISBN 10
0273713159
ISBN 13
9780273713159
Category
Academic
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Publication Year
2008
Publisher
Pages
616
Subject
Industries, Land Use and Labor
Abstract
<P>Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.</P> - from Amzon
Description
xxvii, 581p.; ill.; 25cm (pbk)
Biblio Notes
includes bibliographical references and index
Number of Copies
1
