Principles of Contemporary Marketing

Type
Book
Authors
Kurtz ( David L. Kurtz )
 
ISBN 10
032453650x 
ISBN 13
9780324536508 
Category
Academic  [ Browse Items ]
Publication Year
2008 
Publisher
Thomson South-Western, United States 
Pages
679 
Subject
Commerce 
Tags
Description
xv, 664p.; ill.; 28cm (pbk) 
Biblio Notes
includes bibliography and index  
Number of Copies

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