Principles and Practice of Marketing
Type
Book
Authors
ISBN 10
1844801209
ISBN 13
9781844801206
Category
Academic
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Publication Year
2006
Publisher
Thomson Learning, United Kingdom
Pages
800
Subject
Commerce
Abstract
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business. - from Amzon
Description
xviii, 744p.; ill.; 28cm (pbk)
Biblio Notes
includes bibliographical references and index
Number of Copies
1
