e-Business Strategy: Text and Cases

Type

Book

Authors

Paul Phillips

ISBN 10

0077098374

ISBN 13

9780077098377

Tags

Electronic Commerce, Strategic Planning --Case Studies, Multilevel, Reference & Test Preparation

Abstract

This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations. - from Amzon

Description

390p.; ill.; 25cm (pbk)

Biblio Notes

includes index

Number of Copies